Is Your Instagram Content About to Disappear? Google’s Update Could Change Everything 🤯📱💫
- Tall Oak Studio
- Jul 14
- 2 min read
If you’re using Instagram to connect with your audience, there’s a major update you can’t afford to ignore: Instagram posts are now being indexed by Google. This means that your reels, carousels, and captions can now show up in Google search results — reaching people far beyond your followers and giving your content new staying power.
Why This Matters
Your captions, alt-text, and hashtags now help people discover you on Google. Every word you write and tag that you use is now a tool for growing your online presence.
Your Instagram profile is a new front door. When someone finds your post through Google, your profile becomes a welcoming space to connect with them and share your brands' story.
Your content keeps working for you. Posts don’t just fade away after a day or two — they can keep bringing new visitors to your page long after you share them.
How to Make the Most of This Change
Use interesting and inviting language in your captions.
Add thoughtful hashtags and alt-text that reflect your message.
Make sure your Instagram profile is up-to-date, clear and welcoming.
This update is a real opportunity to grow your community and get your message to more people! Thoughtful captions, well-chosen hashtags, and especially using alt-text can all help you build genuine relationships and keep your content working for you — both on Instagram and beyond.
👋 Need content that connects? We’d love to hear from you — let’s start a conversation.
Tall Oak Studio is a women-led creative agency specializing in graphic design, branding, web design, video, and photography. We partner with health, wellness, and holistic businesses to craft meaningful content that supports their growth and reflects their values.
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